Hi, I'm Jason 👋

I'm a product designer who partners with founders to transform ideas into user-loved products that drive real business results.

About

With over 7 years of experience in product design, I've helped 40+ startups and scale-ups build products that users genuinely love. My approach combines strategic thinking with beautiful execution to create designs that don't just look good—they perform.

I believe great design is invisible. It guides users effortlessly toward their goals while supporting business objectives. Whether you're launching your MVP or scaling to millions of users, I bring the expertise to make it happen.

Product Design (Freelance)

Muti Projects

2025 - now

Product design partner for high growth startups.

Responsibilities

Shape product vision, success metrics, and launch roadmap alongside founders and GTM leads
Run discovery with startup teams to uncover user pains, business constraints, and market white space
Prototype investor decks, onboarding flows, and core product experiences to support fundraising and MVP launches
Establish lightweight design systems covering identity, marketing sites, and product UI so teams can scale fast
Coach in-house designers and engineers on design standards, accessibility, and product rituals
Set up analytics dashboards and experimentation cadence to optimize activation, retention, and expansion

Lead Product Designer | Design Engineer

Hamlet

2023 - 2025

Driving end-to-end product strategy for Hamlet’s coworking platform by orchestrating booking flows, billing automation, and analytics experiences for enterprise operators.

Responsibilities

Partner with founders and operations leads to define roadmap priorities, KPIs, and release sequencing
Lead discovery sprints and enterprise stakeholder interviews to map end-to-end coworking journeys
Design and test multi-location booking, billing automation, and occupancy analytics experiences across web and internal tools
Evolve the design system with new tokens, patterns, and accessibility standards to support rapid iteration
Partner with engineering to deliver iterative improvements every quarter
Work with Stakeholders, product manager, other designers, and engineering team at every stage in the product development process

Senior Product Designer | Lead Design System

FPT Software

2020 - 2023

Digital tranformation Programs for chain of more than 600 pharmacies, helping pharmacists to reduce their difficulties in the process of selling ,flexibly selling to each customer and increasing the number of customers served each day.

Responsibilities

Led the rollout of the pharmacy POS design system
Research market, and user’s insight, define and articulate that problem
Defined UX guidelines ensuring consistent customer and staff journeys
Partnered with engineering to deliver iterative improvements every quarter
Building and Develop Design System based on the complex of the product
Design Products' User-Interfaces with an emphasis on User Experience in comply with the defined Design System
Work with Stakeholders, product manager, other designers, and engineering team at every stage in the product development process

UI/UX & Web Designer

Viindoo Technology JSC

2020 - 2021

Design for a B2B SaaS platform All-in-one ERP Management Software. Building business management solutions on web and mobile app platforms.

Responsibilities

Design Products' User-Interfaces with an emphasis on User Experience in comply with the defined Design System
Work with Stakeholders, product manager, other designers, and engineering team at every stage in the product development process
Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.
Create new experience concepts and user flows for iOS/ Android app and feature updates.
Deliver a variety of design outputs, from conceptual wireframes, mockups, functional prototypes, to detailed designs to deliver the best user experiences.
Participate in collaborative processes to define, scope, and design product features for a web-based software product.
Design visual products as the customer requirements for their marketing strategy, google advertisement banner, fan page, website banner,...

Web Designer

VinaWeb Software JSC

2019 - 2020

Designed digital products for clients across fintech, healthcare, and e-commerce. Collaborated with cross-functional teams to deliver projects on time and within budget.

Responsibilities

Design Products' User-Interfaces with an emphasis on User Experience in comply with the defined Design System
Work with Stakeholders, product manager, other designers, and engineering team at every stage in the product development process
Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.
Create new experience concepts and user flows for iOS/ Android app and feature updates.
Deliver a variety of design outputs, from conceptual wireframes, mockups, functional prototypes, to detailed designs to deliver the best user experiences.
Participate in collaborative processes to define, scope, and design product features for a web-based software product.
Design visual products as the customer requirements for their marketing strategy, google advertisement banner, fan page, website banner,...

My Approach

1. Discovery

I dive deep into your goals, market, and audience to surface the insights that anchor every design decision. Together we clarify user personas, journeys, and the real problems design needs to solve.

2. Strategize

We translate discoveries into a measurable roadmap by defining success metrics, prioritizing opportunities, and aligning scope and milestones with your business timeline.

3. Wireframe Prototypes

I sketch flows and build interactive wireframes to validate the information architecture early, keeping stakeholders and users aligned on how the experience should work.

4. Visual Design

I evolve approved wireframes into polished UI systems, pairing purposeful typography, color, and motion with accessibility best practices.

5. Iteration and Feedback Loop

We review usability feedback, analytics, and stakeholder input to refine the experience, focusing each iteration on tangible improvements.

6. Progress Updates

You receive regular walkthroughs, status reports, and shared boards so you always know what is in progress, what is next, and how decisions are made.

7. Handoff Dev

I package production-ready specs, component guidelines, and assets so engineering can implement confidently and keep the experience consistent.

Skills & Expertise

Product DesignUI/UX DesignDesign SystemsUser ResearchPrototypingFigmaHTML/CSSReact BasicsNext.jsDesign ThinkingAnalyticsConversion Optimization

Education & Recognition

Design Thinking: The Ultimate Guide

IxDF - The Interaction Design Foundation • Issued Oct 2021

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Mobile User Experience (UX) Design

IxDF - The Interaction Design Foundation • Issued Oct 2022

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User Experience: The Beginner's Guide

IxDF - The Interaction Design Foundation • Issued Oct 2021

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Recognition

• Top UX Designer in 2025
• Top UI Designer in 2025
• Became Design Engineer at Hamlet in 2024
• Featured in Design Weekly
• Speaker at Design Tokens Conference at FPTSoftware in 2023
• Design System Expert at FPTSoftware in 2023

Let's Work Together

I'm currently available for select projects. If you're a founder looking to build a product that users love and that drives real business results, let's talk.

Get in Touch